Narrative matters
Techcrunch (June 9): “Culture Kitchen (“Iron Chef in your LivingRoom”) is a platform to connect foodies with lower income ethnic women skilled in cooking the traditional recipes they grew up with.”
This Week in Pinterest (August 30): “We discovered Culture Kitchen, a startup in San Francisco offering group cooking classes taught by immigrant women who have been making authentic ethnic dishes for their whole lives.”
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Or, How I learned to stop worrying and love the elevator pitch.
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