52 Weeks of UX: Experience Precedes Branding

Do we all love the Nike logo because it’s inherently a great logo or do we love it because we’ve had good experiences with Nike shoes? How about the FedEx logo? The Apple logo? Chanel No. 5?

Conventional wisdom, or a trip to Times Square, might convince us that logos and imagery change the…

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  1. brainzap reblogged this from 52weeksofux
  2. therecognitioneffect reblogged this from 52weeksofux and added:
    UX: Experience Precedes Branding I might amend...secret in social media circles that
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    Start following this tumblr.
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