The power of a relevant story
When you say “group buying,” the average person will probably have no clue what you’re talking about, and the average businessman will think you mean group purchasing on the enterprise scale. And yet, most of us have participated in group buying behavior for years, we just don’t realize it.
Couples, fraternities, and softball leagues all buy things as a group (meals, beer, and entry), but until now, when I heard of group buying startups, I thought of the Groupon model (basically Woot! with strangers).
WePay, though, has redefined my mental model of group buying. Where once I saw the chore of collecting people for a one-time purchase, now I think of all the times in my life where a purchasing decision involves more than me. So with only a few one-line blurbs on the site, I now project the service onto the things I already do. No education required.
This idea isn’t new of course, Apple mastered it long ago. But it’s always good to see a company recognize and use a good idea.
