Since the dawn of time, advertising has swung back and forth like a pendulum. It goes from the hard selling direct ads of Wanamaker and Draft back to the creative side of Bernbach and Bogusky. I really believe that the eternal pendulum is swinging back from direct to creative, and perhaps for the first time on the web in a good 20 years since we took our first miserable stab with the banner. Ha. Native advertising, premium content, getting out of the banner box and being integrated and real. I mean, I think about this so much that this is what I’ve been writing this mythical book about (and don’t worry, it’s still coming along).
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  1. jodigoldberg reblogged this from strle
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  6. rafer reblogged this from rickwebb and added:
    Rafer sez: Between Rick...Noah Brier, Barbarian Group alumni are all over
  7. derekg reblogged this from rickwebb and added:
    out. His amazing combination...experience, skill, unique view
  8. lindseydole reblogged this from rickwebb and added:
    Very very excited!
  9. arishahdadi reblogged this from strle and added:
    Rick Webb is one of the best humans ever.
  10. liannakristine reblogged this from strle
  11. strle reblogged this from rickwebb and added:
    development. :D!!!

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