3. We’re not very good at predicting customer growth or device engagement.
http://techblog.netflix.com/2010/12/four-reasons-we-choose-amazons-cloud-as.html
I didn’t mean to go on a Netflix kick, but they’re just so damn deserving of recognition. This post is their official explanation of why they moved to AWS (vs. building their own data center).
Random thought: has any other company in the S&P500 so radically changed their infrastructure in under a year?